Brand strategies

Medium-sized and major companies often have many different product and service fields. They need to structure their brands in a consistent and differentiated brand strategy for their different portfolios and classes. Examples of this include the production and control of international relevance and acceptance for new product names and trademarks, the coordination of for example colours, language, name classes, semantics and logos. Other examples are the sequence in product launches, and national and international registration. Brann supplements the work of advertising agencies and other creative parties with its experience and competence from industrial, international applications within the field of law concerned.